How come, on a freezing November evening, the Nice Headquarters was suddenly transformed into the secret base of a mysterious superhero? A message in the sky, a call for help and in a shadowy mysterious atmosphere, an imposing silhouette approaches the car which will take him on a mission... The car shoots off, but something is not up to the emergency! The gate does not open fast enough for someone wanting to go in or out quickly and safely...
This is the idea behind the short film produced by Nice to present Nice Hi-Speed automation systems for rapid gate opening, a campaign designed for release in Italy's cinemas over the Christmas period and supported on the web and in print. Given the particular nature of the channel chosen, we decided to create an authentic film trailer lasting just 20 seconds, but with strong emotional impact.
So it is hardly surprising that a few evenings ago, helped by the futuristic setting of the Nice headquarters, a team of people with cables, lights, smoke generators, camera dollies and a genuine superhero were moving around the building in the dead of night in the atmosphere of a contemporary metropolis. The footage was then supplemented by an accurate 3D animation reconstructing an imaginary city, tight editing and powerful post-production. First epic, then comic, the scenes of the short film are accompanied by an exclusive soundtrack composed by Lorenzo Tomio specifically for Nice.
Nice plays with the film comic genre to explain how technology can help us tackle our everyday "missions", almost as though it were a super-power.