Nice North America Appoints Danielle Karr As Vice President of Marketing

Leadership transition marks renewed dedication and industry-leading support for the company's partner network

Carlsbad, Calif. — Dec. 18, 2024 — Nice, a global leader in Home and Business Management solutions, today announced Danielle Karr as its new Vice President of Marketing for North America. This move underscores the company’s commitment to enhance the support of its partner programs and drive new, innovative marketing plans to expand the company's North American footprint.

With an extensive career spanning Vivint, Control4, Snap One, and more, Danielle brings a wealth of experience and a proven track record of creating engaging, customer-centric marketing strategies. Her expertise in building meaningful connections with partners and delivering impactful campaigns will further strengthen the company's dedication to empowering the dealer network for Nice.

Emanuel Bertolini, CEO of Nice North America, emphasized the importance of Danielle’s appointment for the company’s partners: “Danielle’s deep understanding of our industries and her passion for supporting partners make her the perfect fit to head marketing for Nice North America. Her leadership will bring fresh energy and a partner-first approach that ensures our dealers have the tools, resources, and strategies to excel and grow their businesses.”

“I am excited and honored to lead the Nice North America Marketing team and collaborate with our partners to create marketing strategies that drive their growth and amplify the value they deliver to customers,” said Karr. “My goal is to ensure every partner feels equipped to succeed in an evolving market.”

Under Danielle’s leadership, the Nice North America marketing team will focus on delivering innovative resources, creating campaigns that drive demand, and building on the company’s reputation for offering high-quality, partner-focused solutions. For partners, this leadership transition signals a continued commitment to providing actionable tools, impactful marketing campaigns, and the support they need to thrive in competitive markets.

This leadership change also marks an exciting new direction for Mark Owen Burson, who has been instrumental in shaping the Nice North America marketing efforts through the company's acquisition of Nortek Security & Control and multiple brand transitions to the Nice name. Mark now leads the company’s ProAV Solutions division, a rapidly expanding sector with significant opportunities for partners. His expertise will help Nice redefine the ProAV space and provide new growth avenues for its dealer network.