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Nice People Spotlight: Lisa Steinberg
5 June 2025
At Nice North America, our success is powered by the dedication and expertise of team members who consistently go the extra mile to support our customers and partners.
Meet Lisa Steinberg, Senior Product Manager - Residential Gate, at Nice North America: a true team player with a deep passion for the innovative products, solutions, and experiences we create for installers and end users.
With two decades of experience in the automatic gate industry, Lisa believes that success "comes as a result of delivering reliable, intuitive solutions and providing customer support every step of the way, building confidence in our products, team and brand."
How long have you been at Nice, and what do you enjoy the most about working here?
I recently celebrated two years with Nice, and it's been an incredibly rewarding experience. Having spent over 20 years in the automatic gate industry, I am truly passionate about the products, solutions and experiences we create for installers and end users. Working at Nice gives me the opportunity to collaborate with all the different teams to optimize the overall customer experience when it comes to integrating our products into their homes.
What would you say is the key to success in this industry?
The key to success in the automatic gate industry includes having deep knowledge and understanding of the following: the customer, our competitors, and technology. It is essential to stay ahead of innovation, while maintaining focus on the installer and end-user experience. Success comes as a result of delivering reliable, intuitive solutions and providing customer support every step of the way, building confidence in our products, team and brand.
Tell us a fun experience you had while working here.
Since I work remotely, I truly value the moments when I can connect with co-workers and customers in person, whether it be at the office, at a happy hour or at industry events. FenceTech 2024 was my first industry event with Nice, where we hosted a customer appreciation event and had a team dinner that allowed me to connect and laugh with individuals I don't see on a regular basis. Events like these create genuine connections, encourage open communication and build trust and rapport, both internally and with our customers.
What message would you like to send to distributors and installers who are considering becoming partners of Nice?
Nice is a company built on a strong foundation, having brought a number of respected legacy brands under one roof. This allows Nice to offer a wide range of expertise and solutions that set us apart from the competition. Nice is also committed to continuous improvement, developing reliable and safe products and driving the success of our partners.
What do you like to do outside of work?
I recharge by adventuring and spending quality time with my husband and sister - whether it's taking scenic walks, sporting events, concerts, exploring new restaurants or traveling.
See also
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Nice People Spotlight: Larry Cramp6 January 2026
Meet Larry Cramp, Product Line Manager at Nice: a true problem solver driven by a passion for finding solutions that meet the needs of both dealers and end users. His journey reflects deep hands-on experience and a strong commitment to growth. He builds trust through confidence, clear communication, and a willingness to put in the time to fully understand challenges—always striving to deliver solutions done right, not halfway.
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CE Pro Interviews Mohamed Ali Vaid, CEO of Nice North America9 December 2025
We’re excited to share the recent interview of our CEO, Mohamed Ali Vaid, with CE Pro, where he outlines our renewed focus on dealer support, unified ecosystems, and a next-phase growth strategy built around training, innovation, and trust. "We’re listening. Everything we’re doing—from product strategy to training—is based on feedback from our partners. Our goal is to make their lives easier and help them deliver the best experience possible to their clients.” -Mohamed Ali Vaid
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Nice People Spotlight: Jorge Hazim5 November 2025
Meet our dedicated Technical Support Supervisor for Security and Control Systems at Nice. Jorge Hazim embodies the perfect balance of technical expertise and human connection. For Jorge, every customer interaction is an opportunity to turn challenges into trust, strengthening relationships and elevating the Nice brand. Guided by a simple yet powerful principle: “treat people how you prefer to be treated”, he approaches every situation with empathy and respect.