From Swatch to Sold: Fabric Selection Best Practices for Luxury Shades

You know shade technology, control, and motorization cold. But when a homeowner or interior designer asks, "Which fabric should we use?" — that's where high-end jobs are won or lost.

In luxury projects, the fabric IS the product the client sees and touches every day. The right selection drives light performance, privacy, energy efficiency, and aesthetics. The wrong one drives callbacks, mismatched expectations, and lost upsell revenue.

Join Chris Lynch, Director of Sales at Nice North America, and Ryan Crist, Director of Sales and Marketing at TEXTON, for a practical session on how to guide any client to the right fabric — with confidence.

You'll learn how to:

• Ask the three qualifying questions that lead every client to the right fabric family
• Match screen, light-filtering, blackout, and textured fabrics to the right room and light condition
• Use the COLOR program's 700+ made-to-order colors and custom printing to answer "I've seen this in someone else's house"
• Turn fabric selection from a technical spec step into a design consultation that raises your close rate and margin

Walk away knowing exactly which fabric to recommend for any room, any light condition, and any design brief.

Register for a time that works for you:

Date: Tuesday August 4, 2026

10:00 am ET | 7:00 am PT - Register here

1:00 pm ET | 10:00 am PT - Register here